How I Wrote my Client-Attracting Showcase Book in 5 Days
Everything changes when you write a book.
To win clients, I used to send out five proposals a week. I had my proposal-writing process running like a well-oiled machine, but it was still a lot of work. Some days, my business felt like an endless hamster wheel of proposals and sales calls—and then I had to actually deliver the work!
Don’t get me wrong. I loved my work. I loved my clients. They were doing great work, and I was helping them make a difference in the world and achieve their dreams. What could be more inspiring than that?
But working so hard was sucking the joy out of my business. Although I started getting more referrals and repeat clients, I still wished my business would just market itself so I could focus on doing my best work for my clients.
When I released my signature book, everything changed.
Even though my reach was about two dozen people and nobody outside my circle had ever heard of me, that book gave me credibility. It also gave me exposure. Suddenly, my business was getting in front of thousands of people a week.
People started seeing me as an authority. What’s more, they started wanting to work with me. Soon, I had requests coming in every week for my services.
It was too many for me to fulfill, so I created a certification program to train others in my process. Now my business is at a level of success I never dreamed I could have, and I’m free to pursue the work I love most.
Releasing this short, simple book changed my life forever. Not only do clients come to me effortlessly, but I have additional passive income streams from my e-products. Now I don’t have to work with clients at all if I don’t want to.
It can be like this for you, too. And it doesn't have to take a thousand years.
Most people never write a book, even when they know it’s their next uplevel.
Why? Resistance. Procrastination. Fear.
It sounds like this:
• I don’t know how to write a book
• I suck at writing
• I’m not enough of an expert
• It sounds hard
• I’ll do it someday, just not now
But deep down, it’s also:
• Who am I to write a book?
• What if it flops and I’m humiliated?
• What if it’s a big success and I can’t handle it?
I get it. I’ve been there. But you didn’t get where you are by giving in to resistance and playing small.
Oh yeah, and one more thing: Those fears are liars.
Writing a book takes work, but it doesn’t have to be hard.
The reason so many people get stuck is they don’t know what they’re doing, so they just flail around, write dead-end tangents, or stare at a blank page and then give up. But you can just skip all that and get right to the part where it works, if you want.
• Instead of getting stuck, feeling the exhilaration of creating something great and watching it come together so much faster than you imagined
• Knowing exactly what to say and how to put it together so your book will attract your ideal clients
• Becoming a published author, and celebrating with your happy and proud family and friends
• Reading five-star reviews and emails from grateful readers whose lives you’ve changed
• Opening your email to find ideal clients reaching out and wanting to work with you as a result of reading your book
• Watching your business grow and thrive with so much more ease
That’s what I want for you. And that’s why I’ve created the Showcase Book Bootcamp.
Course Breakdown
UNIT 1
Knowing What to Write
What should your book be about? What should it say to attract your ideal clients? We'll answer these questions and nail down exactly what to say in your book.
UNIT 2
Creating Your Book's Unique Positioning in the Marketplace
In this unit, we'll engineer your book to stand out, be the obvious choice for your ideal clients, and sell.
UNIT 3
Blueprinting the Book to Showcase your Expertise
How can you present what you do so that your ideal clients will understand, feel supported, and want to work with you? That's what we cover in this unit.
UNIT 4
Building Attraction into the Book's Structure
Your book can help sell itself if you structure it right. We'll set that up in this unit, with three simple steps that can make a big difference.
UNIT 5
Writing the Book
We'll cover how to write your book in as little as two weeks, or even a long weekend. Includes two methods that don't involve writing at all!
Here’s a taste of what’s inside
How to write and publish a book to showcase your expertise and attract clients for your business
How to finish your in as little as a weekend without sacrificing quality (Unit 5, Video 3)
You need to be a great writer, right? Wrong! Learn why in Unit 5, Video 1
What you should never do when publishing your book (Unit 1, Video 1)
Why one of the best ways to write a book doesn’t involve writing at all (Unit 5, Video 3)
How to engineer your book to sell before you start writing (Unit 2, Video 1)
The truth about why it takes most people so long to write a book—and how you can skip the obstacles they struggle with (Unit 3, Video 1)
You need a big email list and following to be a successful author, right? Wrong! (Bonus Unit, Video 1)
Two ways to write your book without writing a word (Unit 5, Videos 3 and 4)
How to eliminate writer’s block (Unit 3, Video 1)
Where to find the right freelancers to help you publish a book you’ll be proud of (Unit 5 bonus handout)
Say goodbye to confusion and overwhelm (Unit 3, Video 1)
What to do if you’re a bad writer (Unit 5, Video 3)
Three obscure parts of a book that most people ignore but can help your book sell more (Unit 4, Video 1)
When it’s ok to use bad grammar in your book (Unit 5, Video 2)
The truth about publishing on Amazon vs. traditional publishers (Bonus Unit, Video 1)
$247
Only $47
Are You Ready?
You'll receive:
The Showcase Book Bootcamp, guiding you through the exact steps to write your showcase book and make sure it will sell and attract clients for your business
The Book-in-a-Weekend Challenge to guide you through completing your entire manuscript in one weekend
Can’t spare a weekend? You’ll also get the 45-Minutes-a-Day Planner, to guide you step by step through completing your entire manuscript in just 45 minutes a day
The No-Writing Writers’ Guide, which will show you exactly how to complete your entire manuscript—and do a great job—without writing a word
The Showcase Manuscript template to give you a head start and make it even easier to write your book
Great information for any level of writer. Knowing this before you publish your first book is essential and it will save you a lot of time, spare you of the frustrations of not knowing, and get you on the road to writing and publishing success right from the start.
Jason Moser
about Bestseller Launch Starter Kit
I bought your information. Actually, I had indie-published 4 #1 best sellers and I wanted to compare how I marketed them before and after publishing to what you did. Your information was spot on with what worked for me and had I read it earlier I would have saved a bunch of time and money for things that did NOT work. I've recommended it to many other authors.
LB Johnson
about Bestseller Launch Blueprint
Great Stuff
Course was terrific. Great information to use in the future. Thank you!
Beverly Jones-Durr
about Bestseller Launch Starter Kit
I'm blown away
I'm so glad I signed up for this course. I haven't even gotten halfway through yet, and I've already gotten a wealth of information! My book seems more possible than ever!!
Mercedes Bullock
about Author • Expert • Bestseller
I recommend this to anyone starting their publishing journey.
Mike Nemeth
about Bestseller Launch Blueprint
Tips to Launch Your Best Seller
I have accomplished some of the items in the course, but the amount of information was outstanding. I am armed with tips and suggestions to enhance the sale of my current books, and set the stage for the next one out the door. Great job!
James Kelly
about Bestseller Launch Starter Kit
Streamlined & Actionable! High-Quality Content!
I truly enjoyed this course and think that its worth every penny spent. The content has strong impact, with actionable, streamlined steps for accomplishing every Authorpreneur's goal: a growing audience with high conversions into buyers.
Lex Brown
about Bestseller Launch Starter Kit
Just bought and like what I'm reading. Finally a tangible, manageable and doable path. Now I've got to get to work!
Karla Kamstra
about Bestseller Launch Blueprint
Helpful Information
I was looking for someone to break down the steps to a book launch in simple, actionable terms. This course did exactly what I needed. I appreciate the timelines and templates. Worth the time and money!
Shannon Beets
about Bestseller Launch Starter Kit
Best Training
The best training I have taken thus far. It was very informative and inexpensive.
Thomas Wideman
about Bestseller Launch Starter Kit
I recommend this. She lays it out in steps. Very easy to follow and apply. Beginning work today
Randall Rittenberry
about Bestseller Launch Blueprint
Comprehensive, step-by-step plan
I was skeptical because so many courses simply don't deliver on the promised value. This is NOT one of those courses. This is a true, actionable, step-by-step guide to accomplishing a bestselling launch for your book. I'm so excited to get started!
Amy Burgess
about Bestseller Launch Starter Kit
One-Year Full Results Guarantee
If you implement everything I show you in this bootcamp and you still can’t produce a book that showcases your expertise and guides clients to want to work with you, I’ll give you 100% of your money back. I’m so confident, I’ll give you a whole year to try it.
About the Instructor
Hi, I’m Cara Stein. I’m the founder of 17000 Days and Project Bestseller. I’ve guided over 200 books through the publishing process, and I’m the creator of the Bestseller Launch Blueprint, Author • Expert • Bestseller, and the Bestseller Book Marketer Certification program.
In my most recent book launch, my book hit the top 10 in 18 categories in the US, UK, Canada, and Australia, including eight #1s.